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The Sub-Domain - An Affiliates Friend


It's surprising, at least to me, the amount of Affiliates who aren't aware of the value and flexibility that the 'sub-domain' can give their promotional website activities. Set up in the right way, a single domain through a host who includes multiple 'sub-domains' in their hosting package can fill ALL the online needs of even the busiest and most diversified Affiliate.

Firstly, for those who need to know, a 'sub-domain' is simply a separate, individual web folder, which can be attached to a 'main' domain and treated in all respects as a separate entity online. It is similar to a 'sub-web', which most hosting facilities include except that it is, in it's own right, treated as a separate domain by the SEs rather than a sub-folder under a domain.

The way in which they are represented online as URLs is as follows:

For instance, if you have a domain name, 'domain.com' and you add a sub-domain named 'bubble', the URL to that particular 'website' (which is what each sub-domain amounts to, a separate website) will be 'bubble.domain.com'. No doubt, many have seen these types of URLs online and in promo emails etc. The 'dot' between the sub-domain and main domain is not to be confused with the 'dash' that can be used as part of a main domain. For instance, 'bubble-domain.com' would need to be registered and propagated in it's own right whereas, sub-domains can be created under a main domain in a matter of seconds, with their own FTP password, image, private and cgi-bin folders etc.

What makes them so valuable a tool, if it's not so obvious already, is that an Affiliate can create a separate website for totally unrelated products or services, fill each website with the necessary pages of content, links and facilities etc and promote each to the Search Engines and other directories, virtually as if it were a different main domain. As I've said, the SEs treat each sub-domain as a separate entity and categorize them as such. A very handy ability when it comes to Affiliate programs that supply a website or webpage for their Affiliates to use and promote. In such a case, you can basically make that page or site your very own in every respect, optimizing for SEs and presenting it how ever you please (provided no agreements are broken).

Obviously, having a 'generic' main domain name is essential to getting the best out of this cost, time and trouble saving method of creating multiple websites. If you have a main domain name 'pillshop.net' (perhaps your initial Affiliate endeavor involved promoting this type of product) it is really only going to be useful for the one type of product or service. Alternatively, something more generic like 'online-plus.biz' is going to be useful for promoting almost anything because it has no specific meaning. For instance, in the case of promoting a Singles Dating Affiliate program, something like 'singles.online-plus.biz' would work as well as 'pills.online-plus.biz' or even 'dogs.online-plus.biz'. However, 'singles.pillshop.net' just doesn't work, does it? (Although, I have seen some pretty weird URLs around!)

The only problem you will be presented with, concerns the traffic ranking facility Alexa. Alexa will read all sub-domains as their parent 'main domain', so the traffic ranking for each website will be the same, as will all the other Alexa information. However, this isn't such a great problem when you consider that the total traffic indicated for each website will actually be the total for ALL of them. In my opinion, not so much of a problem, at all.

So, for the Affiliate at least, choosing the right type of domain name and a hosting facility that includes multiple sub-domains in their package is very important, especially if there's any possibility that you're going to be venturing into promoting unrelated products and services. The first hosting facility I was involved with a few years ago, charged $10 to create each sub-domain. The one I've been with for the last couple of years, allows unlimited free sub-domains (contact me at one of my websites if you want to know who they are).

The 2005 Edition of Steve Brennan's popular ebook title 'The Affiliate Guide Book' is available now. He also operates a number of Affiliate wesbites which include Hair Loss Remedy and Diet & Weight Loss Place.


MORE RESOURCES:

Domain Names - Google News

What's in a name? The value of a domain - Easier (press release)


What's in a name? The value of a domain
Easier (press release)
Thomas Darré Medard Frederiksen, COO at One.com discusses the value of a domain and offers some tips on selecting the best domain name for your business. In the internet age, many customers' first interaction with your business will be online.

Group looks for help in evaluating new domain names - The Hill (blog)


TheHostingNews.com

Group looks for help in evaluating new domain names
The Hill (blog)
By Brendan Sasso - 02/08/12 11:12 AM ET The Internet Corporation for Assigned Names and Numbers (ICANN) asked for volunteers on Tuesday to help evaluate whether applicants for new Web domain endings should qualify for a reduced application fee.
ICANN Seeks Volunteers for TLD EvaluationsTheHostingNews.com (press release)
Defending trademarks on the internet: new generic top-level domains present ...Lexology (registration)

all 4 news articles »

DealDash buys defunct Swoopo.com domain name (and 22 other end user sales) - Domain Name Wire


DealDash buys defunct Swoopo.com domain name (and 22 other end user sales)
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. Remember Swoopo.com, the auction site where you had to pay for each bid?

and more »

University of Hawaii urges state lawmakers to deter fraudulent use of domain names - The Republic


University of Hawaii urges state lawmakers to deter fraudulent use of domain names
The Republic
She explains that UH has been victimized by unknown attackers who have been maliciously using the domain name to misrepresent the state institution. Greenwood's written testimony asks the committee to consider amending the bill to include fraudulent ...

and more »

UC Berkeley spends $1300 to purchase x-rated domain names - Daily Californian


UC Berkeley spends $1300 to purchase x-rated domain names
Daily Californian
By Chloe Hunt UC Berkeley may be known for its academics, athletics and the occasional protest, but the campus administration has paid about $1300 thus far to stop pornographic websites from buying .xxx domain names associated with the campus.

Hey NAF, this is a classic example of reverse domain hijacking - Domain Name Wire


Hey NAF, this is a classic example of reverse domain hijacking
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. Respondent wins but should have gotten more than that.

and more »

Did You Sell Any Go Daddy Premium Domain Names During the Super Bowl? - Elliot's Blog (blog)


Opposing Views

Did You Sell Any Go Daddy Premium Domain Names During the Super Bowl?
Elliot's Blog (blog)
Domain Name News reported that Go Daddy planned to have their premium listings appear during the Super Bowl. This was big news because GoDaddy spent upwards of $10 million producing and airing its two Super Bowl commercials, and as a result, ...
Godaddy Set Sales Record For Super Bowl SundayTheDomains.com
2012 Super Bowl Commercials: GoDaddy, Danica Patrick Sell Domain NamesOpposing Views
Innovative Super Bowl 1st Caps a Record Go Daddy PerformanceEON: Enhanced Online News (press release)
Domain Name News
all 54 news articles »

6 questions about DOMAINfest answered - Domain Name Wire


6 questions about DOMAINfest answered
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. A look back at last week's DOMAINfest conference. Before heading to DOMAINfest ...

and more »

Letters: Internet domain names can confuse consumers - USA TODAY


USA TODAY

Letters: Internet domain names can confuse consumers
USA TODAY
I agree with USA TODAY's editorial on the problems with the expansion of the Internet domain name suffixes by the Internet Corporation for Assigned Names and Numbers ("Editorial: ICANN expanding websites to 1000 dot-anythings").
ICANN Wants YouNational Journal
Corporation Service Company Advises Organizations That New Generic Top-Level ...MarketWatch (press release)
Volunteers Sought to Help Evaluate Generic Top-Level Domain Applicants Seeking ...San Francisco Chronicle (press release)
BtoB Magazine -Lexology (registration)
all 18 news articles »

U. buys .xxx domain names in preventative move - The Brown Daily Herald


U. buys .xxx domain names in preventative move
The Brown Daily Herald
By Meia Geddes The University bought two domain names to avoid association with adult content, but brownuniversity.xxx had already been purchased. Students surfing the Internet for adult content will not find it on brownu.xxx or brownuniv.xxx — the ...

and more »

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