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How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name.keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings.In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

Domain Names - Google News

Domain acquisition email misfire - Domain Name Wire


Domain acquisition email misfire
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. I am interested in setting up a new blogging website on your domain name.

and more »

Retail roundup: Burberry fakes, JC Penney, Fresh & Easy meals - Los Angeles Times


Retail roundup: Burberry fakes, JC Penney, Fresh & Easy meals
Los Angeles Times
The judge in both cases also awarded Burberry a permanent injunction and ordered that the domain names be transferred to the company's control. Burberry set up a litigation program in 2010 to focus on combating websites selling counterfeit goods.

Domain.com Issues “Next Great Idea” TechCrunch Disrupt NYC Challenge - Seattle Post Intelligencer


TheHostingNews.com

Domain.com Issues “Next Great Idea” TechCrunch Disrupt NYC Challenge
Seattle Post Intelligencer
Domain.com, a global leader in domain registration and web hosting solutions, today announces the Domain.com “Next Great Idea” challenge launching at TechCrunch Disrupt in New York City. TechCrunch Disrupt NYC, which kicks off this weekend with a ...
Web Host Domain.com Targets Startups with "Next Great Idea" at TechCrunch ...Web Host Industry Review

all 9 news articles »

BitTorrent files its own intellectual property lawsuit - Domain Name Wire


BitTorrent files its own intellectual property lawsuit
Domain Name Wire
Register your domain names with Searchen Networks Inc., Check domain name availability. Search for domain names. Domain Name Wire is the Domain Name Industry's News Source. File sharing company files IP lawsuit over trademarks.
BitTorrent Inc Takes Legal Action Against Download ScammersTorrentFreak
BitTorrent Is Suing a German Company for Pirating its TrademarkSF Weekly (blog)

all 3 news articles »

ICANN and the dot anything: do we care about domain names? - Pocket-lint.com


Pocket-lint.com

ICANN and the dot anything: do we care about domain names?
Pocket-lint.com
Well thanks to ICANN, a body in charge of licensing new top-level domain names, the way we search for a website might be about to change. Most people who type Google into an address bar are going to be looking for one thing: Google.
ICANN To Reopen Top-Level Domain Registration On 22 MayTechWeekEurope UK
Technology: 8 strategies to protect trademarks against new domain names: ICANN ...JD Supra (press release)
ZA Central Registry Applies For New gTLD's: .Africa, .Capetown, .Durban and ...TheDomains.com

all 7 news articles »

Domain.com Issues "Next Great Idea" TechCrunch Disrupt NYC Challenge - San Francisco Chronicle (press release)


Domain.com Issues "Next Great Idea" TechCrunch Disrupt NYC Challenge
San Francisco Chronicle (press release)
Startups, hackers, and entrepreneurs tasked with turning vision into reality Vancouver, WA (PRWEB) May 18, 2012 Domain.com, a global leader in domain registration and web hosting solutions, today announces the Domain.com "Next Great Idea" challenge ...

and more »

Apple wins iPhone5.com domain name - tuaw.com


TechRadar UK

Apple wins iPhone5.com domain name
tuaw.com
by Steven Sande May 17th 2012 at 1:00PM Apple's attempt to wrest control the iPhone5.com domain name from the hands of a cybersquatter has been a success. TheNextWeb reports that the company's complaint to the World Intellectual Properties Organization ...
Apple wins dispute over iPhone 5 domain nameTechRadar UK
iPhone 5.com Domain Name Now Belongs to AppleChristian Post
Apple Wins iPhone 5 Domain Dispute CaseValueWalk
Tech Source -uSwitch.com (Tech) -PC Magazine
all 51 news articles »

Moniker and SnapNames Offer Domain Name FreeSex.com For Sale - EON: Enhanced Online News (press release)


Moniker and SnapNames Offer Domain Name FreeSex.com For Sale
EON: Enhanced Online News (press release)
(EON: Enhanced Online News)--Moniker ® and SnapNames ® , both KeyDrive SA companies, announced today that they will exclusively broker the domain name 'FreeSex.com' beginning May 15, 2012. Furthermore, this premium domain name will be available for ...

and more »

Moniker/SnapNames.com Brokering FreeSex.com - TheDomains.com


Moniker/SnapNames.com Brokering FreeSex.com
TheDomains.com
by Michael H. Berkens Moniker ® and SnapNames ® , announced today that they will exclusively broker the domain name 'FreeSex.com. Furthermore, this premium domain name will be available for online bids in the Moniker and SnapNames Premium International ...

and more »

When Should Domain Names Match Company Names? - BusinessWeek


When Should Domain Names Match Company Names?
BusinessWeek
By Karen E. Klein on May 11, 2012 When is it necessary or advisable for a startup to have a matching dot-com domain name? What should take priority, the brand name or the domain name? —BE, Upland, Calif. With so many startup companies building their ...

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